Scaling Reliable Experimentation in a Two-Sided AdTech Marketplace: ZMS Budget Split

Budget Split and Orthogonal Concurrency reduce budget cannibalization bias and enable reliable concurrent... Read more...

photo of Stefano Restelli

Stefano Restelli

Senior Product Manager

photo of Carlos Garcia Alvarado

Carlos Garcia Alvarado

Senior Applied Scientist

Sep 01

2026

Ensuring Even Ad Spend on the Zalando Homepage: How Our New Bidding Algorithm Maximizes Value for Advertisers and Shoppers

Learn how Zalando improved ad exposure while maintaining a seamless shopping experience for Zalando users through a... Read more...

photo of Rui Gonçalves

Senior Software Engineer

photo of Anoop Katti

Principal Applied Scientist

photo of Carlos Garcia Alvarado

Carlos Garcia Alvarado

Senior Applied Scientist

photo of Stefano Restelli

Stefano Restelli

Senior Product Manager

Sep 17

2024