Scaling Reliable Experimentation in a Two-Sided AdTech Marketplace: ZMS Budget Split
Budget Split and Orthogonal Concurrency reduce budget cannibalization bias and enable reliable concurrent... Read more...
Sep 01
2026
Ensuring Even Ad Spend on the Zalando Homepage: How Our New Bidding Algorithm Maximizes Value for Advertisers and Shoppers
Learn how Zalando improved ad exposure while maintaining a seamless shopping experience for Zalando users through a... Read more...
Sep 17
2024
Deep Learning in Production for Predicting Consumer Behavior
We are excited to see how user experiences in e-commerce will evolve to personalized encounters. Read more...
Mar 22
2017
Deep Learning for Understanding Consumer Histories
See how we're delivering better consumer experiences with recurrent neural networks. Read more...
Oct 25
2016
Welcome to the family, Zalando AdTech Lab Hamburg!
We're introducing you to another member of the Zalando family: Zalando AdTech Lab Hamburg. Read more...
Aug 09
2016






